hello there! 

I'm Carla I have more than 5 years of experience in social media and digital marketing.

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I've recently been working as a Senior Social Media Analyst at a digital marketing agency in New Zealand. I mainly create and manage ad campaigns for SMEs. In the past, I have worked for an Australian-based digital marketing agency that focuses on Account-based marketing and B2B marketing.

 

Before my ventures into the online world, I worked for a Norweigan-based non-profit organization where I helped underprivileged children by producing short documentary films and content for their social media and newsletter.

 

After working for a non-profit org, I ventured into the corporate world and entered a nationwide retail chain with more than 60+ stores nationwide as a digital marketing specialist.

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Some of my peaks are the following: 

👉 Contributed 300% increase in followers, engagement, and reach in social media accounts which translated to conversions to sales within a year

👉 Monetized social media by partnering with leading FMCG brands ( P&G, Unilever, Nestle, J&J, and more)

👉 Contributed to the branding of inhouse apps and products

👉 Pioneered Live broadcasting in the Main Facebook account and rolled it out to the operations team nationwide

👉 Pioneered an additional digital selling channel that significantly had a 2% contribution to sales targeting slow-moving products

👉 Helped in setting up a pioneering project with Facebook Philippines and other e-commerce. 

I love.

-to talk with random people, play ping-pong, spend time with my fur babies, watch anime and K-drama, play the piano and I also love stress eating kidding! >.< My favorite food is Japanese cuisine.

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Affiliations.

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Used to be a keyboardist in a band "Soundcheck"

-Had internships with Skycable, DYAB (ABS-CBN Cebu), Purple Chalk Philippines, She Matters, Lifedance 2012, Panitikan 2011, and more

-Founded a school organization "STCine" an inter-school video production org that mainly promotes the love for the art of filmmaking

-Proud Theresian (graduated BA in Mass Communication Major in Media Communications)

-Contributed volunteer work for local nonprofit org such as She Matters, Tsinelas Foundation, Kapwa Ko Mahal Ko

-Former President of SIKABAY (Singing ng Kababaihan Para sa Bayan)an inter-school org that advocates cultural music, arts, and poetry

-3 years consistent table-tennis champion in STC's Pakiglambigit (Captain Ball)

-Won in an inter-school film fest as Best Picture, Best Cinematography, and Best OST, for the short film "Chances" 

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